Five Skills Every Product Marketer Should Master

Product Marketing is such an expansive role. However, over the past three years, I’ve pulled together what I believe are the five key skills any PMM should focus on to be successful.

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The Dreaded Imposter Syndrome

Success can sometimes come with an unexpected cost. The added responsibility of a new role, overachieving, or receiving a lot of public praise can counterintuitively, cause someone to deal with Imposter Syndrome. Keep reading to learn why it’s crucial to overcome Imposter Syndrome in a new role, what the basis of the struggle is, and how to go about fending it off.

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