The Perils of A Slack Go-To-Market

In todays market, a great product isn’t enough to win—it has to be coupled with an equally strong GTM strategy. Slack Vs. Microsoft Teams tells that story best. Keep reading to learn more about how Teams outpaced Slack as the leading communication tool in the workplace, despite being a worse product by taking a deliberate focus on GTM.

Start with Marketecture

The creation of messaging can be a challenge for even the most seasoned Product Marketers. Fortunately, marketecture is an activity that provides a simple, collaborative, and foundational approach that can help any PMM craft a compelling narrative, rooted in market problems and product value.

The Overlooked Use Case of Messaging

Though messaging is often linked to go-to-market efforts, it can play a critical role in the discovery of new value creation for customers, early on in the product development process. Keep reading to learn more about how messaging tactics can support product validation, drive product adoption, and the ideas discussed in this post were applied to a real world product.

It’s Time to Ditch the Product Triad

With companies launching new products and services faster than ever, it’s time we rethink the traditional Product Triad. Now more than ever, Product Marketing must play an active role in the early stages of the product development process.

Five Skills Every Product Marketer Should Master

Product Marketing is such an expansive role. However, over the past three years, I’ve pulled together what I believe are the five key skills any PMM should focus on to be successful.

Reflections on a Year in Product Marketing

Product Marketing has to be one of the most fun roles anyone can ever have. It’s cross-functional nature exposes you to learn so much, in such a short period of time. Keep reading to take in some of the lessons I learned this year on prioritization, innovation, and so much more.

The Dreaded Imposter Syndrome

Success can sometimes come with an unexpected cost. The added responsibility of a new role, overachieving, or receiving a lot of public praise can counterintuitively, cause someone to deal with Imposter Syndrome. Keep reading to learn why it’s crucial to overcome Imposter Syndrome in a new role, what the basis of the struggle is, and how to go about fending it off.