Surviving Tech Layoffs

Our industry continues to be walloped by layoffs and this time, they hit close to home for me.

A Lesson in Brand Positioning from Apple

Apple’s privacy first stance will go down as one their shrewdest marketing moves in history. Read on to learn how they applied the core principles of effective brand positioning to build a differentiated, relevant, and sustainable strategy to win over consumers.

Reflections on my First Oktane

This post aims to capture key lessons from my time leading a product launch at Oktane, with a few additional entries drawing from broader responsibilities I had.

Invest in Yourself

Life gets busy, but the rate at which we need to learn new things is only increasing. The Five Hour rule is a simple approach to help you maintain a weekly, learning mindset.

The Perils of A Slack Go-To-Market

In todays market, a great product isn’t enough to win—it has to be coupled with an equally strong GTM strategy. Slack Vs. Microsoft Teams tells that story best. Keep reading to learn more about how Teams outpaced Slack as the leading communication tool in the workplace, despite being a worse product by taking a deliberate focus on GTM.

Start with Marketecture

The creation of messaging can be a challenge for even the most seasoned Product Marketers. Fortunately, marketecture is an activity that provides a simple, collaborative, and foundational approach that can help any PMM craft a compelling narrative, rooted in market problems and product value.

The Overlooked Use Case of Messaging

Though messaging is often linked to go-to-market efforts, it can play a critical role in the discovery of new value creation for customers, early on in the product development process. Keep reading to learn more about how messaging tactics can support product validation, drive product adoption, and the ideas discussed in this post were applied to a real world product.

It’s Time to Ditch the Product Triad

With companies launching new products and services faster than ever, it’s time we rethink the traditional Product Triad. Now more than ever, Product Marketing must play an active role in the early stages of the product development process.

The Meta Rebrand and Business Model Innovation

Facebooks rebrand to Meta has sparked a lot of conversation both in and outside of the tech community. Though most of the commentary surrounding the rebrand has revolved around their need to reestablish trust with their consumers, I believe there is more to the name change that just a PR ploy. Keep reading to learn how Meta plans to up end its business model to drive future growth.

Burning Out

Overworking in the absence of self care is a recipe for burnout. If your brain is feeling like absolute mush, you certainly are not alone. Keep reading to learn more about burnout, why overworking is practically programmed into us, and how you can start to relinquish the perpetual feeling of exhaustion.