Though messaging is often linked to go-to-market efforts, it can play a critical role in the discovery of new value creation for customers, early on in the product development process. Keep reading to learn more about how messaging tactics can support product validation, drive product adoption, and the ideas discussed in this post were applied to a real world product.
Read More The Overlooked Use Case of Messaging
With companies launching new products and services faster than ever, it’s time we rethink the traditional Product Triad. Now more than ever, Product Marketing must play an active role in the early stages of the product development process.
Read More It’s Time to Ditch the Product Triad￼
Product Marketing is such an expansive role. However, over the past three years, I’ve pulled together what I believe are the five key skills any PMM should focus on to be successful.
Read More Five Skills Every Product Marketer Should Master