The Meta Rebrand and Business Model Innovation

Facebooks rebrand to Meta has sparked a lot of conversation both in and outside of the tech community. Though most of the commentary surrounding the rebrand has revolved around their need to reestablish trust with their consumers, I believe there is more to the name change that just a PR ploy. Keep reading to learn how Meta plans to up end its business model to drive future growth.

The Emotion and Logic Tug of War

Ever find yourself in a situation where all the facts point you in one direction but you just can’t commit? Whether it’s buying a car, hiring a new employee, or making a new friend, don’t underestimate the importance emotion plays in our communication, influence, and thought process.