Rediscovering Creativity

Despite being lauded as one of the ingredients for success, creativity is on the decline. Read on to learn the importance of creativity, the impact of missing it, and how we can reclaim our creative spark.

A Lesson in Brand Positioning from Apple

Apple’s privacy first stance will go down as one their shrewdest marketing moves in history. Read on to learn how they applied the core principles of effective brand positioning to build a differentiated, relevant, and sustainable strategy to win over consumers.

The Meta Rebrand and Business Model Innovation

Facebooks rebrand to Meta has sparked a lot of conversation both in and outside of the tech community. Though most of the commentary surrounding the rebrand has revolved around their need to reestablish trust with their consumers, I believe there is more to the name change that just a PR ploy. Keep reading to learn how Meta plans to up end its business model to drive future growth.

The Emotion and Logic Tug of War

Ever find yourself in a situation where all the facts point you in one direction but you just can’t commit? Whether it’s buying a car, hiring a new employee, or making a new friend, don’t underestimate the importance emotion plays in our communication, influence, and thought process.