A Lesson in Entrepreneurship from Marvel Part 1

Over the past decade, Marvel has transcended being just a comic book company and has become a formidable power in the entertainment industry. However, there was a time where Marvel was in serious financial trouble and the prospect of seeing characters like Ironman, Black Panther, and Groot on the big screen was a thing of fantasy. Given the release of Avengers Infinity War later this month, this post is the first in a two part series that will uncover the entrepreneurial efforts Marvel took to become the superpower it is today.