Reflections on my First Oktane

This post aims to capture key lessons from my time leading a product launch at Oktane, with a few additional entries drawing from broader responsibilities I had.

The Overlooked Use Case of Messaging

Though messaging is often linked to go-to-market efforts, it can play a critical role in the discovery of new value creation for customers, early on in the product development process. Keep reading to learn more about how messaging tactics can support product validation, drive product adoption, and the ideas discussed in this post were applied to a real world product.

It’s Time to Ditch the Product Triad

With companies launching new products and services faster than ever, it’s time we rethink the traditional Product Triad. Now more than ever, Product Marketing must play an active role in the early stages of the product development process.