A Lesson in Entrepreneurship from Marvel Part 2

After understanding the Blue Ocean Strategy behind Marvel’s massive success, this months post is focused on understanding the organizational micro activities taken that led to the company’s pedigree in the entertainment industry.

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A Lesson in Entrepreneurship from Marvel Part 1

Over the past decade, Marvel has transcended being just a comic book company and has become a formidable power in the entertainment industry. However, there was a time where Marvel was in serious financial trouble and the prospect of seeing characters like Ironman, Black Panther, and Groot on the big screen was a thing of fantasy. Given the release of Avengers Infinity War later this month, this post is the first in a two part series that will uncover the entrepreneurial efforts Marvel took to become the superpower it is today.

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