Surviving Tech Layoffs

Our industry continues to be walloped by layoffs and this time, they hit close to home for me.

A Lesson in Brand Positioning from Apple

Apple’s privacy first stance will go down as one their shrewdest marketing moves in history. Read on to learn how they applied the core principles of effective brand positioning to build a differentiated, relevant, and sustainable strategy to win over consumers.

Reflections on my First Oktane

This post aims to capture key lessons from my time leading a product launch at Oktane, with a few additional entries drawing from broader responsibilities I had.

Silver Linings in the Face of a Recession

Global recessions are often associated with scarcity, concern, and conservatism. This time around, it’s only exacerbated by the pandemic. However, amidst all the chaos, it’s important to remember there are positives that come from an economic downturn. Keep reading to learn how this contraction can help improve job satisfaction, personal finance, and entrepreneurship.

The Streaming Wars and Netflix’s First Mover Advantage

Netflix has long been the go-to streaming platform of choice. However, competitors such as Disney, Apple, and Amazon have begun to encroach on their territory, questioning Netflix’s long term prospects. Keep reading to learn more about Netflix’s First Mover Advantage, the nuances to their strategy, and how growing competition will impact them.

A Lesson in Entrepreneurship from Marvel Part 2

After understanding the Blue Ocean Strategy behind Marvel’s massive success, this months post is focused on understanding the organizational micro activities taken that led to the company’s pedigree in the entertainment industry.

A Lesson in Entrepreneurship from Marvel Part 1

Over the past decade, Marvel has transcended being just a comic book company and has become a formidable power in the entertainment industry. However, there was a time where Marvel was in serious financial trouble and the prospect of seeing characters like Ironman, Black Panther, and Groot on the big screen was a thing of fantasy. Given the release of Avengers Infinity War later this month, this post is the first in a two part series that will uncover the entrepreneurial efforts Marvel took to become the superpower it is today.

The New Table Stakes of Business

Gone are the days where businesses can pawn social problems off to charities and not-for-profits without facing public punishment. Keep reading to learn more about what defines a social problem, how traditional businesses are getting involved, and why this all matters.

Insidious Decision Making Traps

Decisions are a day to day activity we all engage in, yet without realizing it, we might be victim to common biases that lead us to regret decisions we make. Learn more about three common decision making traps in this post!

10 Months, 10 Lessons, Part 2

Part two of the ten lessons I learned over the course of my Masters!