A Lesson in Brand Positioning from Apple

Apple’s privacy first stance will go down as one their shrewdest marketing moves in history. Read on to learn how they applied the core principles of effective brand positioning to build a differentiated, relevant, and sustainable strategy to win over consumers.

The Streaming Wars and Netflix’s First Mover Advantage

Netflix has long been the go-to streaming platform of choice. However, competitors such as Disney, Apple, and Amazon have begun to encroach on their territory, questioning Netflix’s long term prospects. Keep reading to learn more about Netflix’s First Mover Advantage, the nuances to their strategy, and how growing competition will impact them.