Start with Marketecture

The creation of messaging can be a challenge for even the most seasoned Product Marketers. Fortunately, marketecture is an activity that provides a simple, collaborative, and foundational approach that can help any PMM craft a compelling narrative, rooted in market problems and product value.

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Silver Linings in the Face of a Recession

Global recessions are often associated with scarcity, concern, and conservatism. This time around, it’s only exacerbated by the pandemic. However, amidst all the chaos, it’s important to remember there are positives that come from an economic downturn. Keep reading to learn how this contraction can help improve job satisfaction, personal finance, and entrepreneurship.

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A Lesson in Entrepreneurship from Marvel Part 1

Over the past decade, Marvel has transcended being just a comic book company and has become a formidable power in the entertainment industry. However, there was a time where Marvel was in serious financial trouble and the prospect of seeing characters like Ironman, Black Panther, and Groot on the big screen was a thing of fantasy. Given the release of Avengers Infinity War later this month, this post is the first in a two part series that will uncover the entrepreneurial efforts Marvel took to become the superpower it is today.

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