Permanent Onboarding

AI’s adoption has been faster than any other technology in history. With it, it’s forcing a constant reinvention of roles that can leave you feeling like you’re a state of constant onboarding. Keep reading to learn why the use of AI in your job might feel more like a drag than a thrill and how to navigate it’s continued use.

A Lesson in Platform Product Strategy From Crowdstrike

CrowdStrike’s platform strategy is a masterclass in resilience and innovation. Keep reading to learn how they turned the largest IT outage in history into a springboard for growth, cementing their status as a leader in enterprise security.

Surviving Tech Layoffs

Our industry continues to be walloped by layoffs and this time, they hit close to home for me.

A Lesson in Brand Positioning from Apple

Apple’s privacy first stance will go down as one their shrewdest marketing moves in history. Read on to learn how they applied the core principles of effective brand positioning to build a differentiated, relevant, and sustainable strategy to win over consumers.

The Perils of A Slack Go-To-Market

In todays market, a great product isn’t enough to win—it has to be coupled with an equally strong GTM strategy. Slack Vs. Microsoft Teams tells that story best. Keep reading to learn more about how Teams outpaced Slack as the leading communication tool in the workplace, despite being a worse product by taking a deliberate focus on GTM.

Start with Marketecture

The creation of messaging can be a challenge for even the most seasoned Product Marketers. Fortunately, marketecture is an activity that provides a simple, collaborative, and foundational approach that can help any PMM craft a compelling narrative, rooted in market problems and product value.

The Meta Rebrand and Business Model Innovation

Facebooks rebrand to Meta has sparked a lot of conversation both in and outside of the tech community. Though most of the commentary surrounding the rebrand has revolved around their need to reestablish trust with their consumers, I believe there is more to the name change that just a PR ploy. Keep reading to learn how Meta plans to up end its business model to drive future growth.

Silver Linings in the Face of a Recession

Global recessions are often associated with scarcity, concern, and conservatism. This time around, it’s only exacerbated by the pandemic. However, amidst all the chaos, it’s important to remember there are positives that come from an economic downturn. Keep reading to learn how this contraction can help improve job satisfaction, personal finance, and entrepreneurship.

The Streaming Wars and Netflix’s First Mover Advantage

Netflix has long been the go-to streaming platform of choice. However, competitors such as Disney, Apple, and Amazon have begun to encroach on their territory, questioning Netflix’s long term prospects. Keep reading to learn more about Netflix’s First Mover Advantage, the nuances to their strategy, and how growing competition will impact them.

A Lesson in Entrepreneurship from Marvel Part 2

After understanding the Blue Ocean Strategy behind Marvel’s massive success, this months post is focused on understanding the organizational micro activities taken that led to the company’s pedigree in the entertainment industry.