In todays market, a great product isn’t enough to win—it has to be coupled with an equally strong GTM strategy. Slack Vs. Microsoft Teams tells that story best. Keep reading to learn more about how Teams outpaced Slack as the leading communication tool in the workplace, despite being a worse product by taking a deliberate focus on GTM.
Read More The Perils of A Slack Go-To-Market
The creation of messaging can be a challenge for even the most seasoned Product Marketers. Fortunately, marketecture is an activity that provides a simple, collaborative, and foundational approach that can help any PMM craft a compelling narrative, rooted in market problems and product value.
Read More Start with Marketecture
Facebooks rebrand to Meta has sparked a lot of conversation both in and outside of the tech community. Though most of the commentary surrounding the rebrand has revolved around their need to reestablish trust with their consumers, I believe there is more to the name change that just a PR ploy. Keep reading to learn how Meta plans to up end its business model to drive future growth.
Read More The Meta Rebrand and Business Model Innovation
Global recessions are often associated with scarcity, concern, and conservatism. This time around, it’s only exacerbated by the pandemic. However, amidst all the chaos, it’s important to remember there are positives that come from an economic downturn. Keep reading to learn how this contraction can help improve job satisfaction, personal finance, and entrepreneurship.
Read More Silver Linings in the Face of a Recession
Netflix has long been the go-to streaming platform of choice. However, competitors such as Disney, Apple, and Amazon have begun to encroach on their territory, questioning Netflix’s long term prospects. Keep reading to learn more about Netflix’s First Mover Advantage, the nuances to their strategy, and how growing competition will impact them.
Read More The Streaming Wars and Netflix’s First Mover Advantage
After understanding the Blue Ocean Strategy behind Marvel’s massive success, this months post is focused on understanding the organizational micro activities taken that led to the company’s pedigree in the entertainment industry.
Read More A Lesson in Entrepreneurship from Marvel Part 2
Over the past decade, Marvel has transcended being just a comic book company and has become a formidable power in the entertainment industry. However, there was a time where Marvel was in serious financial trouble and the prospect of seeing characters like Ironman, Black Panther, and Groot on the big screen was a thing of fantasy. Given the release of Avengers Infinity War later this month, this post is the first in a two part series that will uncover the entrepreneurial efforts Marvel took to become the superpower it is today.
Read More A Lesson in Entrepreneurship from Marvel Part 1
Gone are the days where businesses can pawn social problems off to charities and not-for-profits without facing public punishment. Keep reading to learn more about what defines a social problem, how traditional businesses are getting involved, and why this all matters.
Read More The New Table Stakes of Business
Ever find yourself in a situation where all the facts point you in one direction but you just can’t commit? Whether it’s buying a car, hiring a new employee, or making a new friend, don’t underestimate the importance emotion plays in our communication, influence, and thought process.
Read More The Emotion and Logic Tug of War
Part two of the ten lessons I learned over the course of my Masters!
Read More 10 Months, 10 Lessons, Part 2