In todays market, a great product isn’t enough to win—it has to be coupled with an equally strong GTM strategy. Slack Vs. Microsoft Teams tells that story best. Keep reading to learn more about how Teams outpaced Slack as the leading communication tool in the workplace, despite being a worse product by taking a deliberate focus on GTM.
Read More The Perils of A Slack Go-To-Market
The creation of messaging can be a challenge for even the most seasoned Product Marketers. Fortunately, marketecture is an activity that provides a simple, collaborative, and foundational approach that can help any PMM craft a compelling narrative, rooted in market problems and product value.
Read More Start with Marketecture
Though messaging is often linked to go-to-market efforts, it can play a critical role in the discovery of new value creation for customers, early on in the product development process. Keep reading to learn more about how messaging tactics can support product validation, drive product adoption, and the ideas discussed in this post were applied to a real world product.
Read More The Overlooked Use Case of Messaging
With companies launching new products and services faster than ever, it’s time we rethink the traditional Product Triad. Now more than ever, Product Marketing must play an active role in the early stages of the product development process.
Read More It’s Time to Ditch the Product Triad￼
Facebooks rebrand to Meta has sparked a lot of conversation both in and outside of the tech community. Though most of the commentary surrounding the rebrand has revolved around their need to reestablish trust with their consumers, I believe there is more to the name change that just a PR ploy. Keep reading to learn how Meta plans to up end its business model to drive future growth.
Read More The Meta Rebrand and Business Model Innovation
Overworking in the absence of self care is a recipe for burnout. If your brain is feeling like absolute mush, you certainly are not alone. Keep reading to learn more about burnout, why overworking is practically programmed into us, and how you can start to relinquish the perpetual feeling of exhaustion.
Read More Burning Out
Product Marketing is such an expansive role. However, over the past three years, I’ve pulled together what I believe are the five key skills any PMM should focus on to be successful.
Read More Five Skills Every Product Marketer Should Master
Skydiving was one of the most exhilarating experiences I’ve ever had. However, I found myself almost unwilling to make the jump at the pivotal moment. Keep reading to learn about my experience, how it relates to risk taking, and what you can do to overcome the fear of failure.
Read More Leaning into Risk
Work from home has turned out to be a revelation for businesses and employees alike. Apropos that, organizations are recruiting workers from around the world resulting in greater competition in the job market. Keep reading to learn more about the benefits of a distributed workforce, hurdles to productivity, and how to stay relevant in a global talent pool.
Read More Competing Globally from your Living Room
Global recessions are often associated with scarcity, concern, and conservatism. This time around, it’s only exacerbated by the pandemic. However, amidst all the chaos, it’s important to remember there are positives that come from an economic downturn. Keep reading to learn how this contraction can help improve job satisfaction, personal finance, and entrepreneurship.
Read More Silver Linings in the Face of a Recession