Start with Marketecture

The creation of messaging can be a challenge for even the most seasoned Product Marketers. Fortunately, marketecture is an activity that provides a simple, collaborative, and foundational approach that can help any PMM craft a compelling narrative, rooted in market problems and product value.

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The Overlooked Use Case of Messaging

Though messaging is often linked to go-to-market efforts, it can play a critical role in the discovery of new value creation for customers, early on in the product development process. Keep reading to learn more about how messaging tactics can support product validation, drive product adoption, and the ideas discussed in this post were applied to a real world product.

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Burning Out

Overworking in the absence of self care is a recipe for burnout. If your brain is feeling like absolute mush, you certainly are not alone. Keep reading to learn more about burnout, why overworking is practically programmed into us, and how you can start to relinquish the perpetual feeling of exhaustion.

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Leaning into Risk

Skydiving was one of the most exhilarating experiences I’ve ever had. However, I found myself almost unwilling to make the jump at the pivotal moment. Keep reading to learn about my experience, how it relates to risk taking, and what you can do to overcome the fear of failure.

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Silver Linings in the Face of a Recession

Global recessions are often associated with scarcity, concern, and conservatism. This time around, it’s only exacerbated by the pandemic. However, amidst all the chaos, it’s important to remember there are positives that come from an economic downturn. Keep reading to learn how this contraction can help improve job satisfaction, personal finance, and entrepreneurship.

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